What We Don't Use

Optical Brightners

Optical brighteners transform UV light waves to enhance blue light and minimize the amount of yellow light to make things appear whiter. So, they really don’t get your clothes any cleaner, but just make them appear whiter and brighter. What they do, though, is stay on your clothes as they can resist heat and even chemicals like bleach


Commonly used in hair & skin care roducts to give shine and moisture. They tend to clog the skin and are medically recognized as
tumour promoters.


These synthetic preservatives damage the skin and accelerate the aging process.Parabens are also under scanner for linkage to breast cancer.


These agents provide consistency in lotions & creams but are also
absorbed by the skin and cause cancers of the stomach, liver and


Phthalates are used in cosmetics to hold colour & scents. They are known to damage the endocrine functioning and cause toxicity in the reproductive organs.

Sulphates / SLS / SLES

These are inexpensive foaming agents used in detergents, but can cause adverse irritation on skin & hair cells and maybe absorbed by the liver.


Known for its aroma, it is commonly used in creams & other skin care
products for preservation. It has the potential to cause skin damage.

Synthetic Fragrance

Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.


Fillers like limestone and chalk are used to increase the volume/weight of the product, to work with phosphates to increase suds.

Synthetic Emollients

Synthetic Emollients are occlusive, meaning they coat the skin and do not allow it to “breathe” or respire (much like plastic wrap), which can cause skin irritation. Some synthetic emollients have been proven to accumulate in the liver and lymph nodes of the body. Finally, synthetic emollients are not biodegradable and create a negative environmental impact.


Phosphate-containing detergents can create algae blooms in fresh water. These in turn use up the oxygen available for aquatic life, Phosphate-containing detergents can create algae blooms in fresh water.


Chlorine can product toxic gases when mixed with other ingredients. Each chlorine molecule destroys ozone molecules

Mineral Oil /Petrolatum

Also known as Petroleum Jelly, these help in easy glide properties but tend to cause suffocation of the skin and aggravate acne.

Synthetic Surfactants

Most synthetic surfactants are inexpensively produced, excessively harsh, stripping and irritating to skin and scalp.

Foam Boosters

Foam do not equal cleaning power. They are just created to show some action is taking place.

Synthetic Emulsifiers

Synthetic emulsifiers are usually petroleum / hydrocarbon derivatives

Synthetic Colors

To artificially enhance the look of the product

1,4 Dioxane

A synthetic oil based carcinogen

Synthetic Preservatives

Synthetic chemical preservatives are toxic by nature since it is their chemical purpose to kill bacteria and mold for years and years. All synthetic preservatives are considered toxic in high doses, but manufacturers argue the small amounts in products are harmless.