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India's First Vegetable Colour Based Make Up

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    SAFE10

    Get 10% off on orders over ₹700*

    OFFER

    SAFE10

    Get 10% off on orders over ₹700*

    Celebrating nature everyday!

    Winter Skin Care Essentials
    Shop now
    Citrus Mint Foot Care Cream (30gm) | Organic, Vegan
    Citrus Mint Foot Care Cream (30gm) | Organic, Vegan
    Citrus Mint Foot Care Cream (30gm) | Organic, Vegan
    Citrus Mint Foot Care Cream (30gm) | Organic, Vegan

    Citrus Mint Foot Care Cream (30gm)

    ₹ 200.00
    Citrus Mint Foot Care Cream (30gm)
    ₹ 200.00
    ₹ 200.00
    ₹ 200.00
    Face & Body Moisturizer - Rose Bergamot Face Cream & Blueberry Body Lotion

    Face & Body Moisturizer - Rose Bergamot Face Cream & Blueberry Body Lotion

    ₹ 469.00 ₹ 515.00
    On sale
    Face & Body Moisturizer - Rose Bergamot Face Cream & Blueberry Body Lotion
    from ₹ 469.00
    ₹ 515.00
    from ₹ 469.00
    Tomato Walnut Body Scrub Concentrate (200gm) | Organic, Vegan
    Tomato Walnut Body Scrub Concentrate (200gm) | Organic, Vegan
    Tomato Walnut Body Scrub Concentrate (200gm) | Organic, Vegan
    Tomato Walnut Body Scrub Concentrate (200gm) | Organic, Vegan

    Tomato Walnut Body & Face Scrub Concentrate (200gm)

    ₹ 575.00
    Tomato Walnut Body & Face Scrub Concentrate (200gm)
    ₹ 575.00
    ₹ 575.00
    ₹ 575.00
    Organic Lavender Body Massage Oil (200ml) | Organic, Vegan
    Organic Lavender Body Massage Oil (200ml) | Organic, Vegan
    Organic Lavender Body Massage Oil (200ml) | Organic, Vegan
    Organic Lavender Body Massage Oil (200ml) | Organic, Vegan

    Organic Lavender Body Massage Oil (200ml)

    ₹ 440.00
    Organic Lavender Body Massage Oil (200ml)
    ₹ 440.00
    ₹ 440.00
    ₹ 440.00
    Rose Lip Moisturizer (9gm) | Organic, Vegan
    Rose Lip Moisturizer (9gm) | Organic, Vegan
    Rose Lip Moisturizer (9gm) | Organic, Vegan
    Rose Lip Moisturizer (9gm) | Organic, Vegan

    Rose Lip Moisturizer (9gm)

    ₹ 225.00
    Rose Lip Moisturizer (9gm)
    ₹ 225.00
    ₹ 225.00
    ₹ 225.00
    Juniper Berry Face Wash Concentrate (125gm) | Organic, Vegan
    Juniper Berry Face Wash Concentrate (125gm)

    Juniper Berry Face Wash Concentrate (125gm)

    ₹ 425.00
    Juniper Berry Face Wash Concentrate (125gm)
    ₹ 425.00
    ₹ 425.00
    ₹ 425.00
    Vetiver Soap (100gm) | Organic, Vegan
    Vetiver Soap (100gm) | Organic, Vegan
    Vetiver Soap (100gm) | Organic, Vegan
    Vetiver Soap (100gm) | Organic, Vegan

    Vetiver Soap (100gm)

    ₹ 225.00
    Vetiver Soap (100gm)
    ₹ 225.00
    ₹ 225.00
    ₹ 225.00
    Ginger Lemon Lip Moisturizer (9gm) | Organic, Vegan
    Ginger Lemon Lip Moisturizer (9gm) | Organic, Vegan
    Ginger Lemon Lip Moisturizer (9gm) | Organic, Vegan
    Ginger Lemon Lip Moisturizer (9gm) | Organic, Vegan

    Ginger Lemon Lip Moisturizer (9gm)

    ₹ 225.00
    Ginger Lemon Lip Moisturizer (9gm)
    ₹ 225.00
    ₹ 225.00
    ₹ 225.00

    Winter Hair Care

    For glorious, frizz free and shiny hair!
    Shop Now
    Mint Eucalyptus Shampoo Butter (100gm) | Organic, Vegan
    Mint Eucalyptus Shampoo Butter (100gm) | Organic, Vegan
    Mint Eucalyptus Shampoo Butter (100gm) | Organic, Vegan
    Mint Eucalyptus Shampoo Butter (100gm) | Organic, Vegan

    Mint Eucalyptus Shampoo Butter (100gm)

    ₹ 525.00
    Mint Eucalyptus Shampoo Butter (100gm)
    ₹ 525.00
    ₹ 525.00
    ₹ 525.00
    Hibiscus Hemp Oil Hair Cleansing Bar (Shampoo Bar) (75gm) | Organic, Vegan
    Hibiscus Hemp Oil Shampoo Bar (75gm)

    Hibiscus Hemp Oil Shampoo Bar (75gm)

    ₹ 450.00
    Hibiscus Hemp Oil Shampoo Bar (75gm)
    ₹ 450.00
    ₹ 450.00
    ₹ 450.00
    Rose Geranium Shampoo (210gm)

    Rose Geranium Shampoo (210gm)

    ₹ 400.00
    Rose Geranium Shampoo (210gm)
    ₹ 400.00
    ₹ 400.00
    ₹ 400.00
    Amla Methi Hair Conditioning Bar | Organic, Vegan
    Amla Methi Hair Conditioning Bar | Organic, Vegan
    Amla Methi Hair Conditioning Bar | Organic, Vegan
    Amla Methi Hair Conditioning Bar | Organic, Vegan

    Amla Methi Hair Conditioning Bar

    ₹ 410.00 ₹ 450.00
    On sale
    Amla Methi Hair Conditioning Bar
    ₹ 410.00
    ₹ 450.00
    ₹ 410.00
    Cinnamon Rosemary Shampoo Butter (100 gm) | Organic, Vegan
    Cinnamon Rosemary Shampoo Butter (100 gm) | Organic, Vegan
    Cinnamon Rosemary Shampoo Butter (100 gm) | Organic, Vegan
    Cinnamon Rosemary Shampoo Butter (100 gm) | Organic, Vegan

    Cinnamon Rosemary Shampoo Butter (100 gm)

    ₹ 525.00
    Cinnamon Rosemary Shampoo Butter (100 gm)
    ₹ 525.00
    ₹ 525.00
    ₹ 525.00
    Coconut Coriander Hair Cream (50ml) | Organic, Vegan
    Coconut Coriander Hair Cream (50ml) | Organic, Vegan
    Coconut Coriander Hair Cream (50ml) | Organic, Vegan
    Coconut Coriander Hair Cream (50ml) | Organic, Vegan

    Coconut Coriander Hair Cream (50ml)

    ₹ 250.00
    Coconut Coriander Hair Cream (50ml)
    ₹ 250.00
    ₹ 250.00
    ₹ 250.00
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan

    Hair Detangling Fluid with Amla, Methi & Vitamin E

    ₹ 700.00
    Hair Detangling Fluid with Amla, Methi & Vitamin E
    ₹ 700.00
    ₹ 700.00
    ₹ 700.00
    Deep Conditioning Hair Oil (100gm) | Organic, Vegan
    Deep Conditioning Hair Oil (100gm) | Organic, Vegan
    Deep Conditioning Hair Oil (100gm) | Organic, Vegan
    Deep Conditioning Hair Oil (100gm) | Organic, Vegan

    Deep Conditioning Hair Oil (100gm)

    ₹ 400.00
    Deep Conditioning Hair Oil (100gm)
    ₹ 400.00
    ₹ 400.00
    ₹ 400.00
    Biodegradable & Safe

    Home Cleaning Supplies

    Rustic Home
    Biodegradable Power Laundry (3 kg) | Organic, Vegan
    Biodegradable Power Laundry (3 kg) | Organic, Vegan
    Biodegradable Power Laundry (3 kg) | Organic, Vegan
    Biodegradable Power Laundry (3 kg) | Organic, Vegan

    Biodegradable Power Laundry (3 kg)

    ₹ 810.00
    Biodegradable Power Laundry (3 kg)
    ₹ 810.00
    ₹ 810.00
    ₹ 810.00
    Biodegradable Power Laundry (5 kg) | Organic, Vegan
    Biodegradable Power Laundry (5 kg) | Organic, Vegan
    Biodegradable Power Laundry (5 kg) | Organic, Vegan
    Biodegradable Power Laundry (5 kg) | Organic, Vegan

    Biodegradable Power Laundry (5 kg)

    ₹ 1,280.00
    Biodegradable Power Laundry (5 kg)
    ₹ 1,280.00
    ₹ 1,280.00
    ₹ 1,280.00
    Biodegradable Power Laundry (1 kg) | Organic, Vegan
    Biodegradable Power Laundry (1 kg) | Organic, Vegan
    Biodegradable Power Laundry (1 kg) | Organic, Vegan
    Biodegradable Power Laundry (1 kg) | Organic, Vegan

    Biodegradable Power Laundry (1 kg)

    ₹ 285.00
    Biodegradable Power Laundry (1 kg)
    ₹ 285.00
    ₹ 285.00
    ₹ 285.00
    Natural Little Laundry for Babies & Kids (1kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (1kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (1kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (1kg) | Organic, Vegan

    Natural Little Laundry for Babies & Kids (1kg)

    ₹ 335.00
    Natural Little Laundry for Babies & Kids (1kg)
    ₹ 335.00
    ₹ 335.00
    ₹ 335.00
    Natural Little Laundry for Babies & Kids (3kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (3kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (3kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (3kg) | Organic, Vegan

    Natural Little Laundry for Babies & Kids (3kg)

    ₹ 945.00
    Natural Little Laundry for Babies & Kids (3kg)
    ₹ 945.00
    ₹ 945.00
    ₹ 945.00
    Natural Little Laundry for Babies & Kids (5kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (5kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (5kg) | Organic, Vegan
    Natural Little Laundry for Babies & Kids (5kg) | Organic, Vegan

    Natural Little Laundry for Babies & Kids (5kg)

    ₹ 1,510.00
    Natural Little Laundry for Babies & Kids (5kg)
    ₹ 1,510.00
    ₹ 1,510.00
    ₹ 1,510.00
    Bio Laundry Soap (Set of 3) (450gm) | Organic, Vegan
    Bio Laundry Soap (Set of 3) (450gm) | Organic, Vegan
    Bio Laundry Soap (Set of 3) (450gm) | Organic, Vegan
    Bio Laundry Soap (Set of 3) (450gm) | Organic, Vegan

    Bio Laundry Soap (Set of 3) (450gm)

    ₹ 270.00
    Bio Laundry Soap (Set of 3) (450gm)
    ₹ 270.00
    ₹ 270.00
    ₹ 270.00
    Organic Bio-Liquid Laundry (250ml) | Organic, Vegan
    Organic Bio-Liquid Laundry (250ml) | Organic, Vegan
    Organic Bio-Liquid Laundry (250ml) | Organic, Vegan
    Organic Bio-Liquid Laundry (250ml) | Organic, Vegan

    Organic Bio-Liquid Laundry (250ml)

    ₹ 200.00
    Organic Bio-Liquid Laundry (250ml)
    ₹ 200.00
    ₹ 200.00
    ₹ 200.00

    Mission & Vision

    The only thing we’ve left to give our future is our planet and our values. Rustic Art ensures that both these entities go down a long way with love and care to see a beautiful place our world once was.

    Sustainable Make Up

    I'mbeau Expressions: Make up infused with organic skin care and organic vegetable colours. The organic colours are made using vegetable pigments made from purple sweet potato, red radish, beetroot, turmeric & spirulina algae.
    Safe, Vegan & Cruelty free | Plastic free, Zero waste, Low impact

    Learn More

    Founder's pick

    Pepperine Organic Deodorant Balm with Vitamin E (12g)

    Pepperine Organic Deodorant Balm with Vitamin E (12g)

    ₹ 400.00
    Pepperine Organic Deodorant Balm with Vitamin E (12g)
    ₹ 400.00
    ₹ 400.00
    ₹ 400.00
    Gingerange Organic Deodorant Balm with Vitamin E (12g)

    Gingerange Organic Deodorant Balm with Vitamin E (12g)

    ₹ 400.00
    Gingerange Organic Deodorant Balm with Vitamin E (12g)
    ₹ 400.00
    ₹ 400.00
    ₹ 400.00
    Organic Invigorating Under Eye Fluid (10ml) | Organic, Vegan
    Organic Invigorating Under Eye Fluid (10ml) | Organic, Vegan
    Organic Invigorating Under Eye Fluid (10ml) | Organic, Vegan
    Organic Invigorating Under Eye Fluid (10ml) | Organic, Vegan

    Invigorating Under Eye Fluid with Vitamin C

    ₹ 550.00
    Invigorating Under Eye Fluid with Vitamin C
    ₹ 550.00
    ₹ 550.00
    ₹ 550.00
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan
    Hair Detangling Fluid (30ml) | Organic, Vegan

    Hair Detangling Fluid with Amla, Methi & Vitamin E

    ₹ 700.00
    Hair Detangling Fluid with Amla, Methi & Vitamin E
    ₹ 700.00
    ₹ 700.00
    ₹ 700.00

    As featured in

    Rustic Art is a Top Challenger D2C Brand in India by YourStory

    Rustic Art is a Top Challenger D2C Brand in India by YourStory

    Rustic Art and i'mBeau Expressions is recognised as Top Challenger D2C brands in the country by YourStory Media. As a MSME and small town brand, growth of D2C segment had opened the entire world. T...
    Read more
    How to take care of your hair & scalp in monsoon? Some rainy day tips for healthy hair!

    How to take care of your hair & scalp in monsoon? Some rainy day tips for healthy hair!

    Bollywood taught us that rains and magic have a superlative relationship, one that me and my frizz will never understand. The idea of dancing in the rain like Geet in Jab We Met sounds tempting unt...
    Read more
    Is your detergent causing body acne? Switch to biodegradable and safe rustic art laundry powders.

    Is your detergent causing rashes, allergies, body acne?

    Detergent powder, detergent bar, liquid detergent are all our day to day necessities. Markets are flooded with many popular brands which makes it difficult to choose any one product, moreover every...
    Read more
    Vegan organic deodorant balm | Reduce body odour naturally

    How to reduce body odour naturally? PS: It is not by controlling sweat!

    Does our sweat actually stink? Sweat has got a pretty bad name but remember that our sweat by itself doesn’t stink. It is the combination of bacteria and sweat that creates the problem.  Enough wit...
    Read more
    How I went pad free: A teenager’s journey towards a sustainable period

    How I went pad free: A teenager’s journey towards a sustainable period

    Menstrual cups are a fairly unknown entity for most of the population of India. Same was the case for me, that is, until the Covid-19 pandemic happened. My bored teenage heart, ever eager to do som...
    Read more

    Love from our users

    Review your favorite product and get featured here

    Sandal Face Wash Concentrate (50gm)

    Mohammed Nazeeb
    Sandal Face Wash Concentrate (50gm)
    Addective

    Ordered for the second time.
    The handwash is very gentle and soothing. Does the job. We love it and highly recommend it :)

    Del Mistry
    Aloe Vera Rosemary Organic Hand Wash (1100 ml)

    Extraordinary organic detergent powder

    Jhansi Jallepalli
    Biodegradable Power Laundry (1 kg)

    Aloe Vera Rosemary Organic Hand Wash (245 ml)

    Yuvika Gahlowt
    Aloe Vera Rosemary Organic Hand Wash (245 ml)
    Good one

    It makes my skin more glowy... it softens my skin and it removes my tan

    Lijina Sahadevan
    Aloe Vera Papaya Gel with Niacinamide

    VERY GOOD PRODUCT

    akshay pawar
    Wild Rose Face Wash Concentrate (50gm)
    Excellent

    Excellent product

    Kiran K
    Rose Sandal Body Wash Concentrate

    I am a regular user of this laundry powder since 2 years. It's very good for clothes and hands. Thank you.

    Anita Nair
    Biodegradable Power Laundry (1 kg)

    Orange Neem Hand Wash (245ml)

    Yuvika Gahlowt
    Orange Neem Hand Wash (245ml)
    Neem basil face wash

    Worked nicely on my acne i had pretty bad pregnancy acne ...tq rustic art

    Salma Shaik
    Neem Basil Face Wash Concentrate (125gm)
    A good organic product to use

    I am a repeat customer after 2 times usage with both kids detergent as well as the normal one. I like the smell of the product and wash is also similar like other products. One best thing is after using this laundry powder I am not getting any skin dryness/irritation which I was getting after using Airel or Surf execel

    Shakti Jena
    Biodegradable Power Laundry (3 kg)

    Biodegradable Power Laundry (1 kg)

    aditya karra
    Biodegradable Power Laundry (1 kg)
    good quality natural product

    using it for a month
    good foaming face wash, cleanses face naturally

    Uday Kumar
    Sandal Face Wash Concentrate (50gm)

    Biodegradable Aloe Clary Sage Shampoo

    Satish P PATIL
    Biodegradable Aloe Clary Sage Shampoo
    Neem soap

    Excellent

    Debabrata Jee
    Neem Soap (100gm)