Less Is More

Making sustainable living convenient!

Our Story


Rustic Art believes in manufacturing products of personal hygiene without harming the environment in any way. The only thing we’ve left to give our future is our planet and our values. Rustic Art ensures that both these entities go down a long way with love and care to see a beautiful place our world once was. Rustic Art has been creating awareness and making people realise the importance of saving the planet at an individual level. Right from promoting green menstruation hygiene, being run on solar power, water efficient personal and home care products, and treating their own effluents 100%, Rustic Art gives in 200% to the environment, for all.

how we work


Rustic Art is an organic and natural personal and home care brand that believes in sustainable manufacturing and sustainable lifestyle. All the products are cruelty free & vegan. Started in 2010 in a small warehouse, Rustic Art now has its own production unit powered by solar energy. It’s a zero liquid discharge unit, and all its effluents are treated and used for gardening in the company premises.


We ensure sustainable supply chain, manufacturing and product use experience.

Water Efficient

India’s first Water Efficient range of home care, personal care, baby care, beauty & menstrual cups. 


Organic, Natural, Vegan & Cruelty Free and Biodegradable

Rustic Art has been promoting green menstruation through menstrual cups, and creating awareness regarding the advantages it has over other sanitary products in the market.

Rustic Art home care range and personal care range are safe for human and environmental health. In the near future, Rustic Art has a plethora of innovative products in development, most of which are first of it’s kind. The best part? All of them are water efficient, that is, they require lesser water to rinse off without polluting the environment. Rustic Art generates employment for rural women through stitching, packaging and other ways. Most of the staff comprises of women who are trained to lead a sustainable way of living. Teach one woman, and you’ll teach the rest of the world.

Shop Now