Clean Ingredients: What We Use & What We Avoid!
Rustic Art products are 100% free from toxic chemicals including SLS, SLES, parabens, artificial fragrances, synthetic colours, phthalates, and synthetic preservatives. We use only natural, biodegradable, Ayurvedic botanicals and plant-based ingredients that are safe for your skin, hair, and the environment.
Our Clean Ingredients Promise
Sulfates (SLS & SLES)
Harsh detergents that strip your skin and hair of natural oils, cause irritation, and can damage the hair cuticle over time.
Parabens
Synthetic preservatives linked to hormone disruption and potential health concerns. We use natural preservation systems instead.
Artificial Fragrances & Phthalates
Synthetic fragrances often contain phthalates, chemicals that can trigger allergies, migraines, and hormonal imbalances. We use only pure essential oils.
Synthetic Preservatives
Chemical preservatives like formaldehyde-releasing agents, BHT, and BHA have no place in our formulations.
Silicones & Mineral Oils
Petroleum-derived ingredients that coat the hair and skin, preventing moisture absorption and clogging pores.
Synthetic Colors & Dyes
Artificial colorants that serve no purpose other than aesthetics and can cause skin sensitivity.
DEA, MEA, TEA
Foaming agents that can form carcinogenic compounds. We avoid these entirely in favor of gentle, plant-derived cleansers.
Ayurvedic Botanicals
Time-tested herbs like neem, tulsi, amla, shikakai, reetha, bhringraj, and hibiscus. These powerful botanicals have been used for centuries in traditional Indian medicine.
Cold-Pressed Plant Oils
Coconut oil, olive oil, castor oil, almond oil, and other nutrient-rich plant oils provide deep nourishment without synthetic additives.
Essential Oils
Pure essential oils like lavender, tea tree, peppermint, and rosemary provide natural fragrance and therapeutic benefits.
Natural Clays & Minerals
Bentonite clay, multani mitti (Fuller's earth), and mineral-rich ingredients gently cleanse and detoxify without harsh chemicals.
Plant-Based Cleansers
Gentle surfactants derived from coconut and other plants provide effective cleansing without stripping or irritation.
Natural Preservatives
When preservation is needed, we use naturally-derived, eco-certified preservatives that are safe and effective.
Why Clean Ingredients Matter
Your skin is your body's largest organ, absorbing up to 60% of what you apply to it. Conventional personal care products can contain dozens of synthetic chemicals, many of which accumulate in your body over time. By choosing clean, natural alternatives, you:
Reduce your exposure to potential hormone disruptors and allergens
Support healthier skin and hair with genuine nourishment
Minimize environmental impact with biodegradable ingredients
Avoid contributing to water pollution from synthetic chemicals
Choose products that are often vegan and cruelty-free
Frequently Asked Questions
Absolutely. Natural ingredients often work better because they work WITH your body's natural processes rather than against them. While they may take slightly longer to show results compared to harsh chemical alternatives, the benefits are longer-lasting and healthier for your skin and hair.
We use a combination of naturally antimicrobial ingredients (like certain essential oils), proper formulation pH levels, and when necessary, eco-certified natural preservatives that are safe and effective. Many of our products, like our soap bars, are self-preserving due to their formulation.
SLS-free means our shampoos don't contain Sodium Lauryl Sulfate, a harsh detergent that creates lots of foam but strips hair of natural oils. Our gentle, plant-based cleansers clean effectively without the damage, though they may produce less lather than you're used to. Less foam doesn't mean less clean!
Yes. By eliminating common irritants like sulfates, parabens, and synthetic fragrances, our products are generally much gentler on sensitive skin. However, natural doesn't automatically mean non-allergenic, so we always recommend patch testing if you have known sensitivities.
The term "fragrance" on ingredient lists can hide hundreds of undisclosed chemicals, including phthalates and allergens. These synthetic scents are a leading cause of cosmetic-related skin reactions and can trigger headaches and respiratory issues. Our essential oil blends provide natural, therapeutic scents without the risks.
Not necessarily. When properly formulated and stored, natural products can have comparable shelf lives to conventional products. We provide clear expiration dates and storage instructions to ensure you get the full benefit of our products.
An ingredient is considered toxic if it can cause harm to human health or the environment. This includes hormone disruptors (like parabens and phthalates), carcinogens, allergens, and chemicals that bioaccumulate in the body or pollute waterways. We avoid all ingredients with credible safety concerns.
Most of our products are vegan, though some may contain ingredients like honey or beeswax. We clearly label all ingredients so you can make informed choices based on your values and preferences.
We practice full transparency. Every product page lists complete ingredients, and we're always happy to answer questions about our formulations. We also provide information about our sourcing and manufacturing processes.
Natural ingredients are derived from plants, minerals, or other natural sources without synthetic modification. Organic ingredients are natural ingredients grown without pesticides, synthetic fertilizers, or GMOs. We use both natural and organic ingredients depending on availability and quality.
Our Commitment to You
- 100% transparency in our ingredient sourcing and formulations
- Continuous research into the safest, most effective natural ingredients
- Sustainable, eco-friendly packaging and practices
- Education and empowerment so you can make informed choices
- Never compromising on safety or quality
