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Plastic-Free July: Plastic consumption beyond Recycling

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In part one of this article, we learned that not all types of plastic are bad. In fact, imagining a life without plastic is quite difficult as it has many functionalities in terms of being more durable, versatile and light in weight. Here are some ways to live a plastic free life. However, even if we eliminate plastic it won’t be long before there is an overproduction of some other material. It is this mindset that needs to change. We need to change our relationship with plastic: stopping the use of single-use plastic, reducing plastic consumption and recycling plastic is what we need to do.

And this is not just from the consumer’s perspective, reduction of plastic consumption should start from the producer! The beauty industry is notorious for being one of the biggest producers of plastic. Be it plastic packaging or the micro plastic beads found in exfoliating scrubs and face washes, plastic pollution in the beauty industry is on the rise. According to this article, in 2015, research found that packaging accounted for 146 million tonnes of plastic every year! 


Many beauty and skin care products today use water as one of their main ingredients. The reason for this being, it gives the product more consistency and becomes easier to spread. But  the more water put in the product the less effective it becomes. For the desired effect, a customer will need to buy an increased quantity of the product. It also means increased use of plastic packaging. A solution to all this is waterless concentrate products which are basically products which do not use water as a filler and contain more formula.  For every use, you will need less of the product. The products are sold in more concentrated, compact packages and hence the amount of materials required for their packaging is significantly reduced.  Our shampoo butters, face washes and moisturizing fluids are prime examples of waterless concentrate products. They last  three times longer all while saving water and reducing plastic!


Apart from this not only do we try to minimize plastic consumption in our packages, we also promote repurposing our packaging. This is the mindset that we need to have. Throwing out plastic should be your last resort!


Over the years we have perfected the packaging system both in terms of speed and quality. It can take anywhere from 70 to 450 years for a shampoo bottle to decompose. So, why not make use of this efficiency? A plan that we have in the works is to tie up with organizations like restore and apply the milkman model wherein containers will be refilled with product at certain centers (across Mumbai). This way we save up on manufacturing packaging, the environment saves up on space and you save up on cost!

(restore gallery posts)


It is often said that the first step towards change is awareness. Spreading awareness through campaigns like these that not only educate people about the problem but also give them realistic ways to solve it is our goal. Here are some small steps, simple substitutions that tie us back to our roots.

 According to the economic times, the Central Pollution Control Board (CPCB) report (2018-19) puts the total annual plastic waste generation in India at a humongous 3.3 million metric tons per year. So, as you can see, plastic pollution is a very real problem. That being said, the purpose of this campaign is not to scare you. The purpose was simple-to show you that it is not difficult to reduce plastic consumption. If we can do it, so can you!

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