Million Storied Dream

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A Sustainable Future, For All!

Estd: March 4th, 2011

Rustic Art Satara Maharashtra Manufacturing Unit Cosmetics Manufacturing Plant organic skin care organic hair care manufacturing FDA GMP certified cosmetics factory

As we started the year 2019, we knew it was going to be a tough year ahead with a new manufacturing unit, complete change over to new and innovative product range and new waters to explore. The year started off by our manufacturing facility being fully functional with all the approvals from the FDA and complete with a highly skilled, experienced staff, quality control, quality assurance measures, microbiology and instrumental laboratories .
Adding a feather to the hat was our certificate of FDA GMP – Good Manufacturing Practices. As the name suggests, it is a certificate awarded by State Food & Drug authority to a firm who follows good manufacturing practices and has controls and checks in place.
In less than one year, we replaced our entire existing product range and brought in many new products and today we have over 100 different products to offer. And we are going to keep adding new ones every few weeks. The facility is equipped with solar power, wastewater recycling and with over 80% women employment.

Rustic Art’s FDA GMP Certified Manufacturing Facility in Satara, Maharashtra, India.
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Within few months, the interest from other countries started pouring in. Now we are exporting or will soon export to Saudi Arabia, Nepal, USA, UK, Mauritius, Japan, Columbia, South Korea, Sweden, Australia, Kuwait and to beautiful islands of Seychelles. We have shipped to every state and union territory in India – from Kashmir to Andaman, Meghalaya to Rajasthan and to many places where no one but only India Post would reach.  
We were overjoyed to share our newly conceptualized water efficient ‘concentrate‘ series of products that were not only good for people,but also for the environment. We knew we were doing the right thing as shortly thereafter, with all your love and support, we were Amazon #1 best seller in facewash category thanks to your the overwhelming love for Neem Basil Face Wash Concentrate. To this day we relish that weekend in rainy July when we were flooded with your support. And now, we are greedy for more love. The concentrate series of products were accepted well by the masses and influencers alike. From YouTubers, Amazon, Flipkart, The Better India and Instagramers, everyone fell in love and couldn’t recommend Rustic Art enough. Some of our other top performers are Orange Neem Hand Wash, Lemon Tamarind Dish Wash Concentrate, Mint Eucalyptus Shampoo Butter, Power & Little Laundry Powder and more.

One of most ambitious product – Shampoo Butter, to date is one of its kind in the world (Google it). A formula perfected after a year of testing and hundreds of hair washes until we found our best hair day. It is when our beta testers tell us that their colleagues / friends / family couldn’t stop complimenting their hair, we lock in our formula. To our surprise, many of our old and loyal customers decided to try the product, even though it was the most expensive one in our kitty then, and fell in love with it. Similarly, our range of waterless organic fluids (serum concentrates) are one their kind, with 100% active ingredients and list of benefits that is unending. We also went zero waste – with many refill station / zero waste stores around the country. Rustic Art is one of the first to make the regular consumer products like shampoo, detergent, handwash, dishwash, lotion and everything else that you asked for in zero waste stores. We customized a bulk packing for all those who asked for it.


2020-21 is our 10th year! We are conceptualizing and testing a range of waterless and packaging free products for hospitality industry. We are working on an innovative range of professional salon product in organic & vegan category that will bring the same value and purpose as our consumer range. Packaging is a challenge even today, will remain the same for few more years but packaging free products are top priority to reduce personal care waste. It will be a year of new collaborations, partnerships and some more dreams to fulfill. This is also our 5th anniversary of launch of Menstrual Cups, also manufactured in Satara, Maharashtra now. We have pledge Rs. 50 from the sales of all menstrual cup for the benefit of menstrual health & hygiene of marginalized society.

Sustainability – Solar Panels, Wastewater treatment & green cover at Rustic Art

Back in 2011, we brought in the concept of vegan, organic and natural products from a small town called Satara in Maharashtra and now we have taken up a challenge to only make products that don’t pollute our precious earth and water. We have also joined hands with NGOs and volunteers to promote menstrual health and hygiene in all classes of society. This is our new beginning, the journey is exciting for us and we expect the same love from you all – Our support system! Hope this coming year brings you the same joy with using Rustic Art that we experience while making it for you.

With all the love and care,
Sunita Jaju & Rustic Art Team
PS: Watch out for some exciting news here every month or maybe more often!
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