Recent Launch

Ingredients We Don’t Use



Commonly used in hair & skin care products to give shine and moisture. They tend to clog the skin and are medically recognized as tumour promoters.



These synthetic preservatives damage the skin and accelerate the aging process.Parabens are also under scanner for linkage to breast cancer.


stopSulphates / SLS / SLES

These are inexpensive foaming agents used in detergents, but can cause adverse irritation on skin & hair cells and maybe absorbed by the liver.


stopMineral Oil /Petrolatum

Also known as Petroleum Jelly, these help in easy glide properties but tend to cause suffocation of the skin and aggravate acne.


stopDEA / TEA

These agents provide consistency in lotions & creams but are also absorbed by the skin and cause cancers of the stomach, liver and bladder.



Phthalates are used in cosmetics to hold colour & scents. They are known to damage the endocrine functioning and cause toxicity in the reproductive organs.



Known for its aroma, it is commonly used in creams & other skin care products for preservation. It has the potential to cause skin damage.


stopSynthetic Fragrance

Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.


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