stopSilicones

    Commonly used in hair & skin care products to give shine and moisture. They tend to clog the skin and are medically recognized as tumour promoters.

    stopParabeans

    These synthetic preservatives damage the skin and accelerate the aging process.Parabens are also under scanner for linkage to breast cancer.

    stopSulphates / SLS / SLES

    These are inexpensive foaming agents used in detergents, but can cause adverse irritation on skin & hair cells and maybe absorbed by the liver.

    stopMineral Oil /Petrolatum

    Also known as Petroleum Jelly, these help in easy glide properties but tend to cause suffocation of the skin and aggravate acne.

    stopDEA / TEA

    These agents provide consistency in lotions & creams but are also absorbed by the skin and cause cancers of the stomach, liver and bladder.

    stopPthalates

    Phthalates are used in cosmetics to hold colour & scents. They are known to damage the endocrine functioning and cause toxicity in the reproductive organs.

    stopPhenoxyethanol

    Known for its aroma, it is commonly used in creams & other skin care products for preservation. It has the potential to cause skin damage.

    stopSynthetic Fragrance

    Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.

    stopPhosphates

    Phosphate-containing detergents can create algae blooms in fresh water. These in turn use up the oxygen available for aquatic life, Phosphate-containing detergents can create algae blooms in fresh water.

    stopFillers

    Fillers like limestone and chalk are used to increase the volume/weight of the product, to work with phosphates to increase suds.

    stopChlorine

    Chlorine can product toxic gases when mixed with other ingredients.Each chlorine molecule destroys ozone molecules

    stopOptical Brightnrs

    Optical brighteners transform UV light waves to enhance blue light and minimize the amount of yellow light to make things appear whiter. So, they really don’t get your clothes any cleaner, but just make them appear whiter and brighter. What they do, though, is stay on your clothes as they can resist heat and even chemicals like bleach

    stopSynthetic Colors

    To artificially enhance the look of the product

    stopSynthetic Emulsifiers

    Synthetic emulsifiers are usually petroleum/hydrocarbon derivatives

    stopSynthetic Preservatives

    Synthetic chemical preservatives are toxic by nature since it is their chemical purpose to kill bacteria and mold for years and years. All synthetic preservatives are considered toxic in high doses, but manufacturers argue the small amounts in products are harmless.

    stopSynthetic Sulfactants

    Most synthetic sulfactants are inexpensively produced, excessively harsh, stripping and irritating to skin and scalp.

    stopSynthetic Emollients

    Synthetic Emollients are occlusive, meaning they coat the skin and do not allow it to “breathe” or respire (much like plastic wrap), which can cause skin irritation. Some synthetic emollients have been proven to accumulate in the liver and lymph nodes of the body. Finally, synthetic emollients are not biodegradable and create a negative environmental impact.

    stopFoam Boosters

    Foam do not equal cleaning power. They are just created to show some action is taking place.

    stop1,4 Dioxane

    A synthetic oil based carcinogen