What does a consumer expect out of a shampoo?
- Cleansing lather
- Great Hair Wash Experience
- Manageable Hair with Low Hair Fall
- Free of Toxins
- Great for Hair Texture
Most solid shampoos available across the market are not consumer favorite because it only solved one problem – reducing the packaging waste!
There was still a gap with regards to a good hair wash experience and good effect on the hair texture. Our challenge was to use the best natural & organic ingredients to create a product that doesn’t melt easily, gives a good hair wash experience and doesn’t make someone miss their regular shampoo.
One of our most awaited & ambitious projects, Hair Cleansing Bars or Shampoo Bars as they are popularly known, have finally shaped up to be one of our most good looking products. After 3 years of R&D, the final product is ready for the market. The process involved bringing together an ethical and sustainable product, a production process which is scalable and the product that delivers best results. One hair cleansing bar replaces at least 3 shampoo bottles, thus reducing overall carbon foot print. It is a #WaterLess product, thus minimizes the water footprint. And it is free of all the toxins. It also does what it claims – cleanses the hair, makes hair soft & manageable & requires less water to rinse off! A one stop solution for Shampoo bar in India, for all hair types, for babies & kids, zero waste enthusiast & for all!
Rustic Art Hair Cleansing Bars are 100% soap free & biodegradable, vegan, free of sulphates, paraben and silicones.
It is made using super critical extracts of the herbs. Super critical extracts have high concentration of plant nutrients, is absorbed quickly & provides deep nourishment. It is the next best thing to the freshly sourced herb.
The surfactant blend is derived from plant based ingredients like coconut oil, olive oil & sugarcane. This blend is super mild with excellent sensory attributes. It is non-stripping, non-drying, and safe for chemically treated & coloured hair. The bar contains no synthetic colours or fragrances.
It is pH balanced for hair wash. It can be used post oil massage. Suitable for all hair types.
Water Efficient: Requires less water to rinse off, does not add toxins to rinsed off water. One hair cleansing bar replaces at least 3 shampoo bottles.
To Use: Rub wet palms against the hair cleansing bar to lather. Massage. Rinse. After use, store the bar upright in a dry place for longer lasting product.
Good hair day, everyday!
Rustic Art offers Hair Cleansing Bars in 6 variants:
What is Rustic Art Concentrate Series?
- Rustic Art Concentrate is a water efficient, revolutionary & futuristic step towards sustainable personal care.
- Water Efficient: The formula contains very less water in its composition.Thus, the water is not shipped from one location to another and you pay only for the formulation and not for the water. It contains no artificial foam boasters and hence requires lesser water to rinse off. It reduces the overall water footprint of the product and in turn your own. It doesn’t add any harmful contaminants to the rinsed off water and thus the wastewater is easier to treat and doesn’t cause any other forms of pollution.
- Less is More: Less water means more product and higher concentration of Organic Oils and Organic essential oils. It helps in getting extra benefits and extra effective skin care with lesser quantity of the product required.
- Longer lasting product means, lesser containers are used on average.
- Contains no sulphates, phosphates, parabens, synthetic colours and fragrance.
- Compact packaging, non-leaking, travel friendly.
- All the ingredients used to hand blend the products are certified organic.
- Aloe Turmeric Baby Wash Concentrate
- Yarrow Moringa Shampoo Butter
- Face Wash Concentrate
- Neem Basil
- Wild Rose
- Geranium Charcoal
- Juniper Berry
- Shampoo Butter
- Cypress Hemp Oil Shampoo Butter
- Mint Eucalyptus Shampoo Butter
- Cinnamon Rosemary Shampoo Butter
- Orange Neem Hand Wash Concentrate
- Organic Liquid Laundry Concentrate
- Lemon Tamarind Dish Wash Concentrate
Rustic Art Shampoo Butter
Sunita, our chief formulator and founder, wanted to bring out a water efficient product range. When it came to reinventing a Shampoo which has convenience of liquid & beauty of Shampoo Bar, without compromising the user experience and the end result, Shampoo Butter was born.
After multiple failed attempts & many ‘bad hair days’, she could zero in on the current formula & process. It took over 21 months to finalize something which made us love & brag about our hair. That’s why we tagged Shampoo Butter as ” A Wash Away From Loving Your Hair”.
The motivation behind making such a product was to make a product which has following properties:
- Contains no fillers
- Higher concentration of Organic Oils, Organic Essential Oils & Glycerin
- Requires less water to rinse off
- Easy to carry & travel friendly
- Long lasting, thus, less containers and more product
Rustic Art Shampoo Butter is an innovative, luxurious & scientifically advanced answer to all your hair care needs! It is rich in organic essential oils, organic vegetable oils & glycerin. It, along with cleansing, also hydrates & moisturizes the scalp. This in turn nourishes the hair, adds gloss & keeps them healthy. It requires lesser quantity of water to rinse off and is safe for coloured and treated hair. It is a water-efficient product, i.e., it has got extremely less water as part of its formulation making it extremely convenient to carry around in your travel kit. It lasts longer than its liquid counterparts as it has no fillers. It is free of Sulphates, Parabens & Silicones.
A truly unique hair wash experience!
- Yarrow Moringa Shampoo Butter for Babies & Kids: Mild combination of oils and essential oils, specially formulated for babies and kids. It hydrates, nourishes and moisturizes the delicate scalp skin and hair of your little one.
- Cypress Hemp Oil Shampoo Butter: Suitable for dry, frizzy or damaged hair. It retains curls / waves for longer time period per wash. It hydrates the scalp and nourishes the roots, improving the texture after regular use. Perfect for all dry to normal hair type.
- Mint Eucalyptus Shampoo Butter: Suitable for flaky, dandruff prone, oily scalp. It is anti-fungal properties ensures a clean and fresh scalp after every wash. It moisturizes the hair and scalp, improves the root health and in turn hair texture. Perfect for oily to normal hair type.
- Cinnamon Rosemary Shampoo Butter for Men: Suitable for everyday use without the fear of damage. It strengthens the roots and reduces the hair fall over use. It reduces risk of infection & dandruff. Perfect for all hair types.
Have any questions? Comment, email or WhatsApp us.
Would you ever imagine the ‘bad vs good’ in a product when doing an everyday chore like laundry? If not, you need to think again.
The bad we’re talking about here is the detergents and soaps that seem to be absolutely fine on the outside, but mostly, are quite opposite to being fine on the inside. Claims like removing the toughest of stains to being able to make your clothes stark white are backed by the use of more chemicals. After all, why does one need power granules in a detergent?
Chemical based products can never be fully compatible with the environment, and the same goes for its usage – probably not compatible with your skin. So what kind of chemicals go into your detergents? Parabens, chlorine, benzene and SLS or Sodium Lauryl Sulfate are some of the most common ones. These are what make your clothes clean, with chances of leaving small amounts back in the clothes. Needless to say, these can interact with the skin and leave you with consequences that are not so pretty.
When organic products that are much more friendlier for your clothes and your skin exist, wouldn’t you want to give it a try? And yes, Rustic Art has a solution for this – Natural Power Laundry and Biodegradable Bio Laundry Soap.
Getting straight to the point of why organic products are better, here are the pros of our Natural Power Laundry and Biodegradable Bio Laundry Soap:
1) No chemical based brighteners, bleach, fragrance boosters, enzymes or fabric softeners.
2) Natural neem powder that acts as a cleansing agent for clothes.
3) Natural lemon extract that extends its fragrance to your clothes.
4) Eco-friendly packaging, completely handmade and free of harsh-synthetic chemicals.
5) A small amount of our powder (1.5 to 2 tbsp) is enough for one load. Being organic in nature, the powder and the soap have pure extracts which is why less amounts work.
6) Not harsh on the skin and clothes.
Laundry products that are closer to nature, good for your clothes and better for you!
“Children are the birth of a parent” they say, and if you’re a parent reading this, you know it to
be true. Right from what your child should wear to the products being used for his/her well-
being, everything has to be scrutinised thoroughly before it is labelled ‘tested ok’!
Buying clothes for your baby is a matter of comfort and there are no compromises in that area.
But maintaining those clothes to the level of same warmth is another one of your concerns.
While baby products are an obvious choice, have you ever wondered what all goes into it?
Chlorine, enzymes, optical brighteners, fabric softeners and foam boosters are the basic
“ingredients” that make your fabric so lovable. If you give it a close thought, none of these are
doing good to your child. All of these have adverse effects on the skin and can have damaging
consequences in the long run.
We don’t mean to scare anybody but yes, when you have an option to let go of chemical-based
products, why not give it a try (at least)? Organic products are not new-age ones, as many
might think. In fact, it is a lifestyle that was practiced way before western influences. Ancestral
Indian lifestyle recommends the usage of indigenous herbs and plants for practically any and
everything, including laundry. The basic fundamental is using natural produce which applies to
the ingredients of organic products now. And of course, you want to know what we hold up in
our sleeve, don’t you?
Natural Little Laundry Powder from Rustic Art:
1. Natural Ingredients
The ingredients of our little laundry include neem powder and natural lemon extract. It
ensure that fabrics are thoroughly cleaned, there is no damage to baby clothes and
emanates natural fragrance of lemons. The powder is handmade and packed in
degradable plastic, thus ensuring optimum sustainability.
2. Soft on Clothes and Skin
The use of neem and lemon in our powder assures that baby clothes stay soft and
chemical free, which in turn does not affect your baby’s skin. There is no damage to the
fabrics and your child will stay absolutely comfortable, even after repeatedly washing
3. No Harmful Elements
Rustic Art’s Little Laundry Powder is chlorine free, has no artificial brighteners,
fragrance, bleach, enzymes, foam booster and fabric softener. Also, using just about 1-
1.5 tbsp of powder for one load does a perfect job of cleaning baby clothes; which
means that ½ kg to 1 kg of this powder will last you for quite a long time.
Make the organic switch one time and we assure you, there’s no turning back!
The arrival of our monthly visitor is like that unwanted guest who you simply cannot avoid! The apprehension starts taking women down a few days in advance in worry of how tasks for the next week will be handled. Your exercise routine, a planned travel (with an unexpected period date) and, well, you know the deal. For us women, menstruation dampens all the spirit with the irritability that sanitary napkins bring along. We weigh and plan activities around this week, probably missing out on a few favourite things we love to do.
The good news is, we have an antidote to handling this natural process in a much better way – the menstrual cup!
A menstrual cup is made from body friendly silicone which is medically approved and is the same material that is used in surgeries. The cup, all of 7cms, seems like too big to be inserted but you’ll be surprised at how accommodating our body is! The basic fundamental of the cup is staying inside by creating a vacuum or suction and that is what keeps it put (really well). The cup collects menstrual blood with no bloody mess on the outside, which is a complete win-win situation.
So how does all this help, in any way? The menstrual cup is a bliss for women who love activities and don’t want to be let down by daily chores when on periods. The cup is your ticket to freedom when it comes to:
We can imagine the cloud of concern that hovers over you when there’s a trip planned around your dates (or unexpected dates!). Right from carrying (read hiding) sanitary napkins, changing and disposing it off – everything is a strategy chalked out in your head. With cups, it’s a breezy process that can be inclusive of all those activities that you probably avoid on a trip, for the fear of spotting or the simple irritation of napkins.
Menstrual cups are fairly simple to carry, insert and remove. The only fact you need to prioritise is hygiene while inserting/removing it. Whether it’s taking a dip in the ocean or getting that adrenaline rush high, cups will let you free!
A week off from exercise during menstruation? Not anymore, literally no excuses! Swimming, running, cycling – you name it, and we say it’s absolutely possible. The biggest advantage that the cup provides is of being able to stay inside for a stretch of 8-10 hours, except on heavy flow days. With a long stretch-worry out of your head, cups help you focus better on your health this way.
3) Daily Chores
Daily chores seem like too much to do with that itchy-wet feeling and the idea of seeing blood in between. But as we have been repeatedly mentioning, sanitary napkins are quite responsible for the irritation during this time. With a cup, the only reminder of periods will be the cramps and if not that as well, it’s like any other normal day, isn’t it?
4) Stay-At- Home Women
Home is where lies a whole lot of work and there’s just no stopping at anything. In fact, homely chores require strength and the will to keep moving without any pauses. But this will takes a u-turn once menstruation rings that bell! Or does it? Menstrual cups are a convenient option that can help you handle homely tasks without any glitch. And you can always take rest when the pain comes calling!
Life should go on as normally as possible for menstruation is a natural process for women. It should not have to be ‘dealt-with’. Switching to cups is just the right answer to welcome this monthly visitor!
We all know the hair woes that dry hair brings with it, hmpf! Frizzy, unmanageable (we mean all over the place) and rough in texture – dryness in hair is a spoiler. To top it all, the texture marrs the chances of having a good hair day and the one thing you probably do every morning is to check and presume how good or bad the hair day is going to be!
The main cause of dry hair is of course, lack of moisture in the scalp. Other reasons could be extreme weather conditions affecting the hair and excess use of chemical based products. A few right steps and switching to organic products might just be the solution to toss all those apprehensions away.
Here is a routine suggested by us, using Rustic Art products to help manage that dry hair!
1. Hair Oil
A hair oil is essentially used to provide nutrition to the scalp and hair. A gentle massage is deeply nourishing and stimulates hair growth. Our hair oil is suitable for all hair types and is a concoction of turmeric, mimosa, amla, neem, hibiscus, brahmi, fenugreek and a lot more hair-friendly medicinal herbs. This oil is also helpful in reducing hairfall, controlling dandruff and for relief from migraine, stress and headache. Best results appear when left overnight.
2. Herbal Shampoo
Our herbal shampoo is loaded with the goodness of wild rose and geranium essential oils along with wheat protein. All these magical ingredients help promote hair growth, keep the scalp hydrated and ensure the right balance of oil on the scalp. Necessary elements packed into one shampoo!
With ingredients like coconut milk, avocado butter and green tea, our conditioner detangles and protects the hair against damage. Providing the hair with necessary nourishment, this conditioner makes the hair healthy, strong and gives them a smooth texture bringing out bouncy and lustrous hair.
The next time you wake up to check on your mane, we’re pretty sure about that good hair day!
People with oily hair have to deal with the worst side-effects of any weather condition. Greasy, flat or lacklustre, oily hair is is tough to deal with. To get a little bit technical, the oil glands on our scalp are supposed to keep the scalp moisturised but sometimes, produce more than required, resulting in oily hair. Managing oily hair can be a task and also means cleaning your scalp 2-3 times a week! Come summers and hair tends to bend towards the greasier side, thanks (but no thanks) to sweat and pollution.
Oily hair can cause dandruff and also attracts dirt, both causing hair loss consequently. Organic products are an easy solution for fighting oily hair woes as using them frequently does not cause any damage. We have a simple hair care routine to maintain shiny, bouncy hair without worrying about the heat:
1. Hair Therapy Gel
Our organic hair therapy gel repairs clogged hair follicles with the help of ingredients like aloe vera, tea tree extract and vitamin E. Aloe vera is known to be an agent that can be termed as a mane’s best friend. Tea tree extract is gentle on the scalp and helps unclog hair follicles; while vitamin E promotes hair growth. A pre-shampoo application of this gel proves fruitful to fight that oil!
2. Pre-Shampoo Conditioner
A deeply nourishing pre-shampoo conditioner that locks the necessary moisture, making your hair strong and healthy. Amla extracts, henna, corn oil, sunflower oil, nut grass oil are just a few ingredients from the many more that concoct a conditioner which is beneficial for the wellbeing of your hair.
3. Rose Shampoo
The benefits of rose for hair are many, including prevention of dehydration of the scalp and therefore preserving the moisture. Rustic Art’s rose shampoo is full with the goodness of wild rose, wheat protein and geranium. Wheat protein promotes healthy hair and prevents hair breakage; while geranium ensures the right balance of oil on your scalp.
Our conditioner uses avocado butter which moisturises and conditions the hair and scalp. The coconut milk in our conditioner is highly beneficial like its partner, coconut milk. Rich in proteins, this milk acts as a tonic for your hair and aids smooth hair.
Following a hair care routine for any weather condition is always a good idea. And when it comes to different types of hair, organic is the way to go, ensuring no chemical damage to that gorgeous mane!